Five years in the making, The Broad, L.A.’s new contemporary art museum, is a $140 million modern museum located in downtown Los Angeles. It was commissioned by the billionaire, Eli Broad, and his wife, Edythe. The Broad officially opened its doors to the public on Sunday, the 20th of September. This new museum is definitely the new kid on the block, for it already has the tough job of competing with the giants of heavyweight public cultural buildings that neighbor it. The museum also has the difficult task of feeding the intellectual hunger of the visitors who come in through its doors, looking for something utterly new, shocking, amusing, mind blowing and stimulating art wise, as well as architecture wise. Pleasing everyone — what a job for the broad museum to accomplish!
The museum’s building itself is absolutely grand. As you step into the veil-shaped building, the first thing you notice is that there is no ticket desk; this means there is no entry fee to visit the 50,000 square feet of gallery space. The large glass elevators take you up and down to see more then 250 works of art by artists like Albert Rauschenberg, Roy Lichtenstein, Jasper Johns, Jeff Koons and Andy Warhol. The art shown is magnificent, and so is the architecture of the building. When in Los Angeles, make sure you go and visit The Broad museum, which it is indeed another brand new item added to the art cocktail of downtown L.A.
About the Broad Collection
The Broad collection includes The Broad Art Foundation and The Eli and Edythe L. Broad Collection, which together hold nearly 2,000 works of postwar and contemporary art. With a strong desire to advance public appreciation for contemporary art, the Broads established The Broad Art Foundation in 1984 as a way to keep these works in the public domain through an enterprising loan program that makes the art available for exhibition at accredited institutions throughout the world. The Broads continue to actively add to the collection through strategic acquisitions focused on expanding the representations of an artist’s work and broadening the scope of the collection. The result is a lending library of contemporary art and an expansive collection that is regularly cited as among the top in the world.
About The Broad
The Broad is a new contemporary art museum built by philanthropists Eli and Edythe Broad on Grand Avenue in downtown Los Angeles. The museum, which is designed by Diller Scofidio + Renfro in collaboration with Gensler, will open September 20, 2015 with free general admission. The museum will be home to the nearly 2,000 works of art in the Broad collection, which is among the most prominent holdings of postwar and contemporary art worldwide. With its innovative “veil-and-vault” concept, the 120,000-square-foot, $140-million building will feature two floors of gallery space to showcase The Broad’s comprehensive collection and will be the headquarters of The Broad Art Foundation’s worldwide lending library.
For more information on The Broad and to sign up for updates, please visit www.thebroad.org.